Marketing Essentials for Speech Professionals – Burlingame, CA

The Marketing Essentials for Speech Professionals workshop presented by ILP-TD – a unique and motivating 1-day training event that will cause, force and require you to take the next steps with your business activity, is being offered just outside of San Francisco International Airport (SFO) in Burlingame, CA in March 2010. You’ll be compelled to put your new marketing plan into action before you leave the event. It is the essential, no-brainer next step for all Compton P-ESL grads.

This event is offered just a handful of times each year and typically only on the east or west coast. (The next Marketing Event is tentatively scheduled for San Francisco in the Spring of 2010.)

Curious? Please read on…

You’re a uniquely qualified professional delivering a specialized service.

To generate consistent and reliable income, you’re going to need to know how to implement proven marketing techniques that will make your services and products known to potential clients who are ready to invest in enhancing their communication skills.

After completing the MARKETING ESSENTIALS FOR SPEECH PROFESSIONALS 1-Day workshop, you’ll be prepared to optimize your marketing communications strategies to play the game like a serious business owner.

Setting and achieving goals is what Marketing Essentials is all about. And who better to learn from than a Speech Pathologist who has walked in your shoes. Your workshop leader is a passionate, experienced speech professional/business owner with dozens of satisfied corporate and self-paying clients.

You will leave the seminar with a clear step-by-step process on how to build the business you want.

You’ll learn how to

• Define and locate your High Opportunity Clients
• Research your competition
• Develop a professional identity
• Implement the “Four Ps” and deliver the “Four Fs” of Marketing, using the foundation of marketing performance factors as developed by instructors at Harvard Business School
• Identify advertising and publicity opportunities
• Analyze the steps of the Marketing Cycle
• Develop a customized marketing plan and budget

This fun, interactive seminar delivers results.

Throughout the work shop, your instructor will guide you through a series of exercises designed to build your own unique workable plan and goals. Your workshop manual will be transformed into a clear vision of how to market your company’s services to the most qualified and interested clients.

The Marketing Essentials Workshop….

• it takes the mystery out of growing your business.
• it trains you in practical skills vital for attracting business.
• it gives you the tools needed for creating a specific plan to begin immediately marketing your professional services.

This one-day seminar will provide you with an intense immersion into marketing concepts and principles. Bring your business to a new level of business activity – one that involves paying clients!

An Important Consideration…

The Marketing Essentials for Speech Professionals workshop is an obvious and valuable “next step” for all certified Compton P-ESL instructors, but the concepts, actions, strategies, and goals you’ll address are effective for clinical and consultative business models. Marketing Essentials participants, however, are typically seeking the skill set necessary for businesses leaning away from the traditional clinical model.

ASHA CEU credit

The Institute of Language and Phonology is an approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology. This program is offered for .7 CEUs (7 hours – introductory level, related area). ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures.

Registration/Payment

For your convenience, the Institute of Language Training Division accepts checks, cash, money orders, Visa, Master Card, Discover Card and American Express as forms of payment. Please make checks payable to Institute of Language.

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