Host & Trainer: Joe Comeau, CCC-SLP
Training Director, ILP Training Division

This one-day interactive business training event will provide you with an intense immersion into marketing concepts and principles which you can apply immediately. And that’s the whole point – to get you moving, working, engaging with paying clients.

You’ll learn how to:

• Define and locate your High Opportunity Clients
• Research your competition
• Develop a professional identity
• Implement the “Four Ps” and deliver the “Four Fs” of Marketing using the foundation of marketing performance factors as developed by instructors at Harvard Business School
• Identify advertising and publicity opportunities
• Analyze the steps of the Marketing Cycle
• Develop a customized marketing plan and budget

all with specific, real numbers and facts that apply to your personal business circumstances.

Similar to your P-ESL training, this event will deliver a concentrated and intense amount of critical information.

It’s a great deal of work. Some say too much work. And this workshop is highly interactive – highly dependent on your willingness to apply techniques and strategies to your current situation, whether that involves no clients or a long history of clients. But you’ll learn to do what active and experienced instructors do.
You’ll begin with a nearly blank slate: your own Marketing Planbook.
As you work through each critical concept, your instructor will guide you through a series of exercises designed to create your own unique workable plan and goals.

Your planbook will be transformed into a clear vision of how to market your company’s services to the most qualified and interested clients.
You’ll leave with results in the form of a specific, written plan of action – a step-by-step playbook of exact marketing actions that you can achieve and complete.

This is not a lecture. This is business spring-boarding. It is intended for instructors who are ready for new clients, not for the passive learner.

Workshop Agenda

Doors open at 8:30 AM. Workshop begins at 9AM.

• Introductions, course overview / How To Play
• Your Business Concept / Defining Your Target Market
• Competition
• Distinguishing Yourself From the Competition
• Creating Your Business Identity
• 60-Minute Lunch Break (on your own)
• Understanding What Customers Want
• Articulating Your Purpose and Service
• Advertising, Publicity, Networking & Websites
• The Marketing Cycle (including lead generation, cold calling & fear of selling)
• Marketing Budget Considerations
• Your Mission Statement & Marketing Plan: Definitive, Specific, and Unique

Leave with your marketing strategy plan written out in detail and a very precise to-do list.

This program is offered for .6 CEUs (Intermediate level; Professional area).

Cancellations: full refund available with 2-week advance written notice (email is accepted). Cancellation requests made later than 2 weeks (14 days) before scheduled class date will incur $25 processing fee. Registrations for Marketing Essentials may not be transferred to future classes.

If you require any special accommodations when attending one of our workshops, please contact us ahead of time, so that any necessary arrangements can be made.

Register for an Upcoming Class Now

Thank you again for your support and push to do this!

Raquel Strauss – Chapel Hill, NC

I believe what you taught has such tremendous value.  I thank you again, and I look forward to sharing some new client news with you!!

Tracey Ingram – Chicago, IL