By completing a series of detailed exercises in a specific order, you'll arrive at the creation of your customized Marketing Action Plan, containing exactly the right words, steps and strategies to create a marketing message that resonates strongly with the right audience. Pre-requisite: ILP 101 (PESL Certification)
| Module 1 | Marketing Essentials - Module 1: Creating the Foundation |
|---|---|
| Unit 1 | ME 1.1: Introduction |
| Unit 2 | ME 1.2: Assessing Your Present Levels of Performance |
| Unit 3 | ME 1.3: Your High-Opportunity Market (The Ideal Client) |
| Unit 4 | ME 1.4: Your Competition - It’s Not Who You Think It Is |
| Unit 5 | ME 1.5: Your Business Identity |
| Unit 6 | ME 1.6: The SWOT Analysis |
| Module 2 | Marketing Essentials - Module 2: Taking Specific Action |
| Unit 1 | ME 2.1: The Four Ps That Define Your Services |
| Unit 2 | ME 2.2: The Five Fs That Influence Customer Behavior |
| Unit 3 | ME 2.3: Features and Benefits |
| Unit 4 | ME 2.4: Your 5-Minute Mission Statement |
| Unit 5 | ME 2.5: Your 30-Second Elevator Pitch |
| Unit 6 | ME 2.6: Introduction to Email Marketing |
| Unit 7 | ME 2.7: The Simple Press Release Toolkit |
| Unit 8 | ME 2.8: Direct Mail Marketing |
| Module 3 | Marketing Essentials - Module 3: Momentum |
| Unit 1 | ME 3.1 The Cycle |
| Unit 2 | ME 3.2: The Plan |
| Unit 3 | ME 3.3: The Marketing Essentials Completion Exam |