By completing a series of detailed exercises in a specific order, you'll arrive at the creation of your customized Marketing Action Plan, containing exactly the right words, steps and strategies to create a marketing message that resonates strongly with the right audience. Pre-requisite: ILP 101 (PESL Certification)
| Module 1 | Marketing Essentials - Module 1: Creating the Foundation | |
|---|---|---|
| Unit 1 | ME 1.1: Introduction | |
| Unit 2 | ME 1.2: Assessing Your Present Levels of Performance | |
| Unit 3 | ME 1.3: Your High-Opportunity Market (The Ideal Client) | |
| Unit 4 | ME 1.4: Your Competition - It’s Not Who You Think It Is | |
| Unit 5 | ME 1.5: Your Business Identity | |
| Unit 6 | ME 1.6: The SWOT Analysis | |
| Module 2 | Marketing Essentials - Module 2: Taking Specific Action | |
| Unit 1 | ME 2.1: The Four Ps That Define Your Services | |
| Unit 2 | ME 2.2: The Five Fs That Influence Customer Behavior | |
| Unit 3 | ME 2.3: Features and Benefits | |
| Unit 4 | ME 2.4: Your 5-Minute Mission Statement | |
| Unit 5 | ME 2.5: Your 30-Second Elevator Pitch | |
| Unit 6 | ME 2.6: Introduction to Email Marketing | |
| Unit 7 | ME 2.7: The Simple Press Release Toolkit | |
| Unit 8 | ME 2.8: Direct Mail Marketing | |
| Module 3 | Marketing Essentials - Module 3: Momentum | |
| Unit 1 | ME 3.1 The Cycle | |
| Unit 2 | ME 3.2: The Plan | |
| Unit 3 | ME 3.3: The Marketing Essentials Completion Exam |