AccentLink/Marketing Pro

As of October 2024, the AccentLink Pro membership option and the Marketing Essentials course have been combined to create a new training resource membership hub: AccentLink/Marketing Pro.

AccentLink Pro + Marketing Essentials = AccentLink/Marketing Pro

AccentLink Pro membership gives you extended access to exclusive ILP resources, including:

• the Trainer Directory, where you can showcase your business with a full page-length description and photos
  The directory does not automatically include each professional who completed the P-ESL Certification Course. The directory can be viewed by anyone visiting this site, but only AccentLink members can add themselves to the directory after subscribing to AccentLink Marketing Pro.
• a members-only downloads area, containing a library of forms and reference tools not made available to the general pool of instructors (including orientation handouts for clients, course outline sheets, weekly assignment handouts and manual assessment forms)
• the 800-language.com Video Archive – currently featuring the very first edition of Dr. Compton’s complete video training series showing demonstrations and explanations of the critical teaching points as they were originally taught by the creator of the P-ESL system.
• a Certified P-ESL Instructor digital badge for displaying on websites or other marketing collateral
• discounts on most trainer products at www.ajcomptonpesl.com

AccentLink/Marketing Pro subscribers are also invited to use Office Hours - 1-on-1 support by appointment with ILP Training Director Joe Comeau (3 30-minute sessions per membership year).

This powerful bundle of business add-ons also includes

the All New Updated Marketing Pro Course

More Than Just a Course — This Is Your Complete Marketing Blueprint for P-ESL Success
The Marketing Pro course isn’t a traditional step-by-step program—it’s an expertly curated knowledge hub and strategy library built specifically for P-ESL instructors. Inside, you’ll find a powerful collection of proven marketing techniques, pricing strategies, and client acquisition tools designed to help you build and grow a profitable accent modification business. Whether you're just getting started or looking to refine your approach, this course equips you with the insight and tactics you need to attract quality leads, convert prospects into paying clients, and position your services for long-term success.

Access Every Module On Your Terms – Build Your Marketing Strategy Your Way
Jump into any unit at any time. This course is structured like a powerful marketing toolbox—each module is a practical tool designed to help speech professionals and language trainers confidently promote their services, attract ideal clients, and grow a thriving private practice. Whether you're building your first marketing plan or refining an existing one, you'll walk away with a clear, actionable strategy to consistently bring in new clients. Flexible access means you can follow the path that fits your goals and schedule best.

Module 1: Build a Powerful Foundation for Your Accent Training Business
Start strong with the essentials that set successful instructors apart. In this foundational module, you’ll take a strategic deep dive into your current business performance, identify your Ideal Client, analyze the competition that actually matters, and carve out your unique space in the marketplace using a guided SWOT analysis.

You'll gain expert insight on:

• How to assess your current readiness to work with paying clients

• How to pinpoint and attract your Ideal Client

• How to analyze and learn from your real competition

• How to define and strengthen your professional identity as a service provider

By the end of this module, you'll have a rock-solid starting point for building a client-focused, profitable practice.

Module 2: Launch Prep — Shape Your Strategy and Speak to Your Market with Confidence
This high-impact module takes you deeper into the strategic core of your business. You’ll explore the Four Ps of Marketing and the Five Fs that shape client decisions, giving you the tools to position your services with clarity and purpose. You’ll also learn how to communicate the true value of your offerings—authentically and persuasively—and craft a mission statement that captures your vision and sets the tone for your brand.

Inside this module, you’ll master:

• The Four Ps and Five Fs that define your service strategy and influence client behavior

• How to naturally and effectively communicate the features and benefits of your services

• How to create a mission statement that energizes your business and aligns with your long-term goals

By the end of this module, you'll have the strategic clarity and confidence to launch—and lead—with purpose.

Module 3: Launch — Put Your Marketing into Action and Start Attracting Clients
It’s time to move from planning to powerful execution. In this action-oriented module, you’ll learn how to launch your marketing campaigns using proven strategies tailored for P-ESL instructors. From email to social media, digital press releases to compelling pitches, you’ll discover how to promote your services with confidence, clarity, and consistency—without needing a big budget.

This module teaches you how to:

• Craft a concise, powerful elevator pitch that sparks interest and gets people talking

• Use email marketing paired with a high-converting lead magnet designed specifically for P-ESL professionals

• Write and distribute a digital press release that elevates your visibility and credibility

• Build momentum and engagement with smart, consistent social media marketing tactics

By the end of this module, you’ll have a toolkit of real-world marketing techniques to confidently put your services in front of the right audience—online and offline.

Module 4: Momentum — Build Consistency, Confidence, and Long-Term Growth
Success doesn’t stop at launch—it grows with intention. In this final module, you’ll learn how to sustain and scale your business with a targeted marketing plan, a clear understanding of the marketing cycle, and strategies for making a powerful impression during your first client calls.

With 16+ content-rich units, this course is fully flexible—access any module at any time and focus on the strategies that matter most to your goals right now. There’s no required order, so you can learn on your terms and apply what you need, when you need it.

This module empowers you to:

• Create a marketing plan that’s actionable and repeatable

• Understand the rhythm of the marketing cycle and how to plan for growth

• Conduct confident, high-converting first client calls that build trust and momentum

Whether you're just beginning or refining your existing strategy, this course gives you the expert guidance and practical tools to launch, grow, and sustain a successful accent modification business.

AccentLink/Marketing Pro includes access to the entire marketing curriculum in this outline and one year of AccentLink Pro status (which includes your listing in the Trainer Directory, the forms and video archive collection, and product discounts for items available at ajcomptonpesl.com). This course and membership combo has replaced the AccentLink Pro membership.

AccentLink/Marketing Pro subscribers have access to everything in this description for 365 days. 

The Marketing Pro course is not offered for professional continuing education units.