The Marketing Pro course is a collection of detailed strategies and techniques designed to give you a solid foundation for pricing your services, finding leads, and acquiring paying clients.
Access the units in any order - they are presented as tools in a tool box designed to equip professionals with the tools they need to successfully market their services.
Module 1: Creating the Foundation introduces the basics, helping instructors assess their current performance, identify their ideal client, understand the real competition, and establish their business identity through a SWOT analysis.
Module 2: Launch Prep dives into the strategic elements, covering the Four Ps of marketing, customer behavior insights, and crafting a compelling mission statement.
Module 3: Launch focuses on executing marketing efforts with lessons on Facebook, email, press releases, direct mail, and social media marketing. Finally,
Module 4: Momentum ensures sustained success by teaching how to develop a marketing plan, understand the marketing cycle, and make impactful first client calls. This course provides the essential foundation and strategies for launching and growing a successful accent modification business.
AccentLink/Marketing Pro includes access to the entire marketing curriculum in this outline and one year of AccentLink Pro status (which includes Trainer Directory access, the forms and video archive collection, and product discounts for items available at ajcomptonpesl.com). This course and membership combo has replaced the AccentLink Pro membership.
Module 1 | Creating the Foundation | |
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Unit 1 | ME 1.1: Introduction | |
Unit 2 | ME 1.2: Assessing Your Present Levels of Performance | |
Unit 3 | ME 1.3: Your High-Opportunity Market (The Ideal Client) | |
Unit 4 | ME 1.4: Your Competition - It’s Not Who You Think It Is | |
Unit 5 | ME 1.5: Your Business Identity | |
Unit 6 | ME 1.6: The SWOT Analysis | |
Module 2 | Launch Preparation | |
Unit 1 | ME 2.1: The Four Ps That Define Your Services | |
Unit 2 | ME 2.2: The Five Fs That Influence Customer Behavior | |
Unit 3 | ME 2.3: Features and Benefits | |
Unit 4 | ME 2.4: Your 5-Minute Mission Statement | |
Module 3 | Launch | |
Unit 1 | ME 3.1 Your 30-Second Elevator Pitch | |
Unit 2 | ME 3.2: Introduction to Email Marketing, and a Free Lead Magnet for All P-ESL Instructors | |
Unit 3 | ME 3.3: The Press Release Marketing Strategy | |
Unit 4 | ME 3.4: Direct Mail Marketing | |
Unit 5 | ME 3.5 Social Media Marketing | |
Module 4 | Momentum | |
Unit 1 | ME 4.1 The Cycle | |
Unit 2 | ME 4.2: The Plan | |
Unit 3 | ME 4.3 Your First Call |