By completing a series of detailed exercises in a specific order, you'll arrive at the creation of your customized Marketing Action Plan, containing exactly the right words, steps and strategies to create a marketing message that resonates strongly with the right audience.

Module 1 Marketing Essentials - Module 1: Creating the Foundation
Unit 1 ME 1.1: Introduction
Unit 2 ME 1.2: Assessing Your Present Levels of Performance
Unit 3 ME 1.3: Your High-Opportunity Market (The Ideal Client)
Unit 4 ME 1.4: Your Competition - It’s Not Who You Think It Is
Unit 5 ME 1.5: Your Business Identity
Unit 6 ME 1.6: The SWOT Analysis
Module 2 Marketing Essentials - Module 2: Taking Specific Action
Unit 1 ME 2.1: The Four Ps That Define Your Services
Unit 2 ME 2.2: The Five Fs That Influence Customer Behavior
Unit 3 ME 2.3: Features and Benefits
Unit 4 ME 2.4: Your 5-Minute Mission Statement
Unit 5 ME 2.5: Your 30-Second Elevator Pitch
Unit 6 ME 2.6: Introduction to Email Marketing
Unit 7 ME 2.7: The Simple Press Release Toolkit
Unit 8 ME 2.8: Direct Mail Marketing
Module 3 Marketing Essentials - Module 3: Momentum
Unit 1 ME 3.1 The Cycle
Unit 2 ME 3.2: The Plan
Unit 3 ME 3.3: The Marketing Essentials Completion Exam