AccentLink Pro + Marketing Essentials = AccentLink/Marketing Pro.

As of August 2025, the AccentLink Pro membership option and the Marketing Essentials course have been combined to create a new offering as part of the Refresher Bundle.

 

Module 1 Creating the Foundation
Unit 1 ME 1.1: Introduction  
Unit 2 ME 1.2: Assessing Your Present Levels of Performance  
Unit 3 ME 1.3: Your High-Opportunity Market (The Ideal Client)  
Unit 4 ME 1.4: Your Competition - It’s Not Who You Think It Is  
Unit 5 ME 1.5: Your Business Identity  
Unit 6 ME 1.6: The SWOT Analysis  
Module 2 Launch Preparation
Unit 1 ME 2.1: The Four Ps That Define Your Services  
Unit 2 ME 2.2: The Five Fs That Influence Customer Behavior  
Unit 3 ME 2.3: Features and Benefits  
Unit 4 ME 2.4: Your 5-Minute Mission Statement  
Module 3 Launch
Unit 1 ME 3.1 Your 30-Second Elevator Pitch  
Unit 2 ME 3.2: Introduction to Email Marketing, and a Free Lead Magnet for All P-ESL Instructors  
Unit 3 ME 3.3: The Press Release Marketing Strategy  
Unit 4 ME 3.4: Direct Mail Marketing  
Unit 5 ME 3.5 Social Media Marketing  
Module 4 Momentum
Unit 1 ME 4.1 The Cycle  
Unit 2 ME 4.2: The Plan  
Unit 3 ME 4.3 Your First Call