AccentLink/Marketing Pro

As of October 2024, the AccentLink Pro membership option and the Marketing Essentials course have been combined to create a new training resource membership hub: AccentLink/Marketing Pro.

AccentLink Pro plus Marketing Essentials = AccentLink/Marketing Pro

The AccentLink portion of this membership bundle includes all of the perks that have been previously offered to members:

• discounts on trainer products (client materials) from ajcomptonpesl.com
• the option to include yourself in the Trainer Directory here at 800-language.com

Also included, and new to the bundle of AccentLink perks, is Office Hours - 1-on-1 support by appointment with ILP Training Director Joe Comeau.

The All New Updated Marketing Pro Course

Not really a traditional course, but much more of a greatly expanded collection of marketing knowledge and a compendium assembled specifically for the P-ESL instructor, the Marketing Pro course is a collection of detailed strategies and techniques designed to give you a solid foundation for pricing your services, finding leads, and acquiring paying clients.

Access the units in any order - they are presented as tools in a tool box designed to equip professionals with the tools they need to successfully market their services.

Module 1: Creating the Foundation introduces the basics, helping instructors assess their current performance, identify their ideal client, understand the real competition, and establish their business identity through a SWOT analysis.

This module includes sections on

• how to assessing your present readiness level for paying clients,
• how to find your Ideal Client,
• how to understand and evaluate your competition, and
• how to establish your professional business idenity.

Module 2: Launch Prep dives into the strategic elements, covering the Four Ps of marketing, customer behavior insights, and crafting a compelling mission statement.

This module includes sections on

• the four Ps and five Fs that define your services influence customer behavior
• how to speak truthfully and naturally about the features and benefits of your services
• how to create a mission statement that will become the driving force of your business

Module 3: Launch focuses on executing marketing efforts with lessons on Facebook, email, press releases, direct mail, and social media marketing. This module covers the strategies of using:

• the compelling language of the elevator pitch,
• how to use email marketing with a free and effective lead magnet just for P-ESL instructors
• how to write a digital press release for your business and services
• and how to create momentum with social media marketing.

Module 4: Momentum ensures sustained success by teaching how to develop a marketing plan, understand the marketing cycle, and make impactful first client calls.

There are currently over 16 content-packed units, and they can be accessed in any order. There is no need to complete the course in order. You may hit exactly the topics and subject areas that are most relevant or important to you right now.

This course provides the essential foundation and strategies for launching and growing a successful accent modification business.

AccentLink/Marketing Pro includes access to the entire marketing curriculum in this outline and one year of AccentLink Pro status (which includes Trainer Directory access, the forms and video archive collection, and product discounts for items available at ajcomptonpesl.com). This course and membership combo has replaced the AccentLink Pro membership.