AccentLink Pro + Marketing Essentials = AccentLink/Marketing Pro.
As of August 2025, the AccentLink Pro membership option and the Marketing Essentials course have been combined to create a new offering as part of the Refresher Bundle.
Module 1 | Creating the Foundation | |
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Unit 1 | ME 1.1: Introduction | |
Unit 2 | ME 1.2: Assessing Your Present Levels of Performance | |
Unit 3 | ME 1.3: Your High-Opportunity Market (The Ideal Client) | |
Unit 4 | ME 1.4: Your Competition - It’s Not Who You Think It Is | |
Unit 5 | ME 1.5: Your Business Identity | |
Unit 6 | ME 1.6: The SWOT Analysis | |
Module 2 | Launch Preparation | |
Unit 1 | ME 2.1: The Four Ps That Define Your Services | |
Unit 2 | ME 2.2: The Five Fs That Influence Customer Behavior | |
Unit 3 | ME 2.3: Features and Benefits | |
Unit 4 | ME 2.4: Your 5-Minute Mission Statement | |
Module 3 | Launch | |
Unit 1 | ME 3.1 Your 30-Second Elevator Pitch | |
Unit 2 | ME 3.2: Introduction to Email Marketing, and a Free Lead Magnet for All P-ESL Instructors | |
Unit 3 | ME 3.3: The Press Release Marketing Strategy | |
Unit 4 | ME 3.4: Direct Mail Marketing | |
Unit 5 | ME 3.5 Social Media Marketing | |
Module 4 | Momentum | |
Unit 1 | ME 4.1 The Cycle | |
Unit 2 | ME 4.2: The Plan | |
Unit 3 | ME 4.3 Your First Call |